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Why PopSci mag on the iPad sucks

Am I the only one who is profoundly dissatisfied with PopSci on the iPad? I ** love ** PopSci magazine and was so looking forward to the iPad version.

For me it utterly fails in UI design. It is totally unintuitive, has few visual cues and behaves inconsistently. Do I swipe up, down, left or right? Is the missing text below or to the right of what I’m reading? Where did the two finger drag come from?

USA Today and Marvel comics have shown what happens when great UI design is applied to a familiar subject. Why can’t I browse PopSci on iPad like I can with the magazine? Popups? Drill downs? Embedded videos? In app browsing?

Sorry PopSci. Don’t even get me started on the pricing, but without a back to basics rethink of the entire concept behind the iPad version I’ll be sticking with good old fashioned paper version.

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